loomi
+brand refresh
+product packaging
Loomi Activewear Ltd, an independently owned micro-brand, established in Scotland in 2021, by Anne weir. They specialise in the design and production of Betaspun® merino base layers. Anne’s mission is to make the best quality product you will love to wear, wear often and keep for a long time.
The product was strong with a loyal customer base but the identity around the presentation of the product needed a refresh, a new lick of paint! We proposed a new colour palette that would offer seasonal highlights throughout the year. A new font system, icons and a travelling line pattern that would reinforce Anne’s vision to create activewear that will take you on your daily journey, morning to night and cope with the demands of life in between.
