colour
I started by creating a vibrant yet versatile palette that works across all her marketing materials throughout all the seasons. These shades were chosen to reflect the brands energy and also give Cairi flexibility to be bold in all her communications.

fonts
I chose fonts that perfectly balanced her professional tone with a touch of fun. Clear, readable yet with a quirky touch to make her brand feel approachable and unique.

web design
The website was rebuilt to engage, inform and convert. Using dynamic colour pairing from the palette that pop, combined with clear headings allow Cairi’s wonderful words to speak directly to her audience. And of course each section or page has a clear, easy to follow call to action because we want her users to ACT on what they see.